It appears that they started this as one of their virtue signaling projects, and they seem to have run into real world legal implications. If someone specifies

It appears that they started this as one of their virtue signaling projects, and they seem to have run into real world legal implications. If someone specifies the working conditions including wage and hours they are considered as employers of the contractors. Conquering the press strategy always works for corporates. They can declare programs and initiatives to virtue signal whatever is catch of the season and they can choose either delay to implement or rollback with less fanfare. They've already gained political currency with in the initial barrage of press releases.