That intentional attitude around how the author wants to be perceived is definitely going to sound offputting to mamy people. Just wanted to comment to say: do

That intentional attitude around how the author wants to be perceived is definitely going to sound offputting to mamy people. Just wanted to comment to say: don't get carried away by that knee-jerk reaction. Sit with it for a while. Personally, I also have a goal for how I want my stakeholders to feel. And it'd been a useful rule of thumb in how to behave. I've also run into provlems with my technical work whenever I ignored the human dimension (like what kind of gossip is going around, how I'm perceived by others and how others are casting my work). "Just do a good job" doesn't get rid of the fact that there is a "feelings dimension" to your work - and that it matters how you & your work make others feel.