Google wanted the social cache, without the actual cost. Like most people I've encountered, they wished to be seen to be good, responsible, conscientious, fair,

Google wanted the social cache, without the actual cost. Like most people I've encountered, they wished to be seen to be good, responsible, conscientious, fair, and principled, and as with most people I've ebcountered, they wanted it without having to actually deal with the consequences of being any of those things.