4 ms·

I'm curious what is the reason for deepfake research and what the practical application is. Can someone explain the commercial need to take someones likeness a

I'm curious what is the reason for deepfake research and what the practical application is. Can someone explain the commercial need to take someones likeness and generate video content? If I was an a-list celebrity, I would give permission for coke to make a commercial with my likeness, provided I am allowed final approval of the finished ad? Do I have an avatar that attends my zoom work calls?

deleted 2y ago
[deleted]
hypeatei 2y ago
Entertainment maybe? I know that's not necessarily an ethical reason but some have made hilarious AI-generated songs already.
mensetmanusman 2y ago
The purpose is to give remote workers the ability to clone themselves and automate their many jobs. /s (but actually, because laziness is the driver of all innovation, I wouldn't be surprised if this happens).
JamesBarney 2y ago
Video games, entertainment, and avatars seems like the big ones.
- HeatrayEnjoyer 2y ago
  If that is really the reason then this is insane and everyone involved should put their keyboards down and stop what they are doing. This would be as if we invented and sold nuclear weapons to dig out quarry mines faster. The inconvenience it saves us quickly disappears into the overwhelming shadow of the enormous harm now enabled.
  - ImPostingOnHN 2y ago
    > This would be as if we invented and sold nuclear weapons to dig out quarry mines faster. ”Project Plowshare was the overall United States program for the development of techniques to use nuclear explosives for peaceful construction purposes.”[0] 0: https://en.wikipedia.org/wiki/Project_Plowshare https://en.wikipedia.org/wiki/Project_Plowshare
    - HeatrayEnjoyer 2y ago
      Finding a mundane benign use for a terrible tool is good. Creating a terrible tool for a mundane benign purpose is reckless insanity.
    - wumeow 2y ago
      Yeah, and it was terminated. Much harder to put this genie back in the bottle.
r1chardnl 2y ago
Apple Vision Pro personas competition
- avidphantasm 2y ago
  Thank god. I will finally be able to use my EyeMac with dignity.
bugglebeetle 2y ago
State disinformation and propaganda campaigns.
- NortySpock 2y ago
  Corporate disinformation and propaganda campaigns. Personal disinformation and propaganda campaigns. Oh Brave New World, that has such fake people in it!
SkyPuncher 2y ago
One the surface, it's a simple, understandable demo for the masses. While at the same time, it hints at deeper commercial usage. Disney has been using digital likeness to maintain characters who's actors/actresses have died. Princess Leia is the most prominent example. Arguably, there is significant realistic value in being able to generate a human-like character that doesn't have to be recast. That character can be any age, at any time, and look exactly like the actor/actress. For actors/actresses, I suspect many of them will start licensing their image/likeness as they look to wind down their careers. It gives them on-going income with very little effort.
jdietrich 2y ago
In this case, replacing humans in service jobs. From the paper: "Such technology holds the promise of enriching digital communication, increasing accessibility for those with communicative impairments, transforming education methods with interactive AI tutoring, and providing therapeutic support and social interaction in healthcare." A convincing simulacrum of empathy could plausibly be the most profitable product since oil.
szundi 2y ago
Imagine being the CEO and you just grab your salary and options, go home, sit in the hot tub while one of the interns carefully prompts GPT and VASE how you are giving a speech online about strategic directions. /s
bonton89 2y ago
Propaganda, political manipulation, narrative nudging, regular scams and advertising. Even though most of those things are illegal you could just have foreign cat's paw firms do it. Maybe you fire them for "going to far" after the damage is done, assuming some even manages to connect the dots.
probably_jesus 2y ago
[dead]
criddell 2y ago
If beautiful people have an advantage in the job market, maybe people will use deepfake technology when doing zoom interviews? Maybe they will use it to alter their accent?

deleted 2y ago

[deleted]

hypeatei 2y ago

Entertainment maybe? I know that's not necessarily an ethical reason but some have made hilarious AI-generated songs already.

mensetmanusman 2y ago

The purpose is to give remote workers the ability to clone themselves and automate their many jobs. /s (but actually, because laziness is the driver of all innovation, I wouldn't be surprised if this happens).

JamesBarney 2y ago

Video games, entertainment, and avatars seems like the big ones.

HeatrayEnjoyer 2y ago
If that is really the reason then this is insane and everyone involved should put their keyboards down and stop what they are doing. This would be as if we invented and sold nuclear weapons to dig out quarry mines faster. The inconvenience it saves us quickly disappears into the overwhelming shadow of the enormous harm now enabled.
- ImPostingOnHN 2y ago
  > This would be as if we invented and sold nuclear weapons to dig out quarry mines faster. ”Project Plowshare was the overall United States program for the development of techniques to use nuclear explosives for peaceful construction purposes.”[0] 0: https://en.wikipedia.org/wiki/Project_Plowshare https://en.wikipedia.org/wiki/Project_Plowshare
  - HeatrayEnjoyer 2y ago
    Finding a mundane benign use for a terrible tool is good. Creating a terrible tool for a mundane benign purpose is reckless insanity.
  - wumeow 2y ago
    Yeah, and it was terminated. Much harder to put this genie back in the bottle.

r1chardnl 2y ago

Apple Vision Pro personas competition

avidphantasm 2y ago
Thank god. I will finally be able to use my EyeMac with dignity.

bugglebeetle 2y ago

State disinformation and propaganda campaigns.

NortySpock 2y ago
Corporate disinformation and propaganda campaigns. Personal disinformation and propaganda campaigns. Oh Brave New World, that has such fake people in it!

SkyPuncher 2y ago

One the surface, it's a simple, understandable demo for the masses. While at the same time, it hints at deeper commercial usage. Disney has been using digital likeness to maintain characters who's actors/actresses have died. Princess Leia is the most prominent example. Arguably, there is significant realistic value in being able to generate a human-like character that doesn't have to be recast. That character can be any age, at any time, and look exactly like the actor/actress. For actors/actresses, I suspect many of them will start licensing their image/likeness as they look to wind down their careers. It gives them on-going income with very little effort.

jdietrich 2y ago

In this case, replacing humans in service jobs. From the paper: "Such technology holds the promise of enriching digital communication, increasing accessibility for those with communicative impairments, transforming education methods with interactive AI tutoring, and providing therapeutic support and social interaction in healthcare." A convincing simulacrum of empathy could plausibly be the most profitable product since oil.

szundi 2y ago

Imagine being the CEO and you just grab your salary and options, go home, sit in the hot tub while one of the interns carefully prompts GPT and VASE how you are giving a speech online about strategic directions. /s

bonton89 2y ago

Propaganda, political manipulation, narrative nudging, regular scams and advertising. Even though most of those things are illegal you could just have foreign cat's paw firms do it. Maybe you fire them for "going to far" after the damage is done, assuming some even manages to connect the dots.

probably_jesus 2y ago

[dead]

criddell 2y ago

If beautiful people have an advantage in the job market, maybe people will use deepfake technology when doing zoom interviews? Maybe they will use it to alter their accent?