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DO tell them you are doing /market research/ and really appreciate their experience and insight. Generally I have offered an "honorarium" of say $200 for a 30 m
by paulsutter 2y ago
DO tell them you are doing /market research/ and really appreciate their experience and insight. Generally I have offered an "honorarium" of say $200 for a 30 minute interview (for doctors you might want to offer $500). 90% of people never collect the money, just that somehow offering an "honorarium" makes the whole thing seem more legit and organized. A high honorarium (like $500 for doctors) will also demonstrate respect (and they really won't collect the money).
DONT include the question in your request. That will Heisenberg results.
DO ask then about /frustrations/, rather than /problems/. Frustrations are externally caused. Many people proudly believe that they are already handling any /problems/
- yr1337 2y agoFrom a practical standpoint, do you just wait until they hit you up later asking for their money?
- paulsutter 2y agoAt the end of the call, you ask them for payment details, and usually they say "oh dont bother"
- yr1337 2y agoLOL I love it, they will think you're a scammer trying to get their bank info and you get a free call out of it. The hustle is real.
- paulsutter 2y agoWhat hustle? People just dont care about a $200 fee. Of course it's well worth paying them. Offering the honorarium makes the request seem more like a legit market research project. Which of course it is