I wish all companies did this. Even better, record the experience. It’s astounding how many UI developers never watch a real customer using their product. All

I wish all companies did this. Even better, record the experience. It’s astounding how many UI developers never watch a real customer using their product. All UI is compromise, but you see a very different set of possible compromises when you watch someone (particularly a new user) use the product. My favorite is the whole “let it be a user setting” compromise. If you don’t get the “correct” default, then a non-obvious user setting does nothing. And if you do get the default right, then you probably don’t need the setting.