The problem with the rental market is that they are all using the same pricing algorithm. From the same company. That creates collusion. If Amazon and Walmart

The problem with the rental market is that they are all using the same pricing algorithm. From the same company. That creates collusion. If Amazon and Walmart and Target were all using some third party pricing software, the potential for collusion would be severe . This is just automating something that’s been done manually for as long as competitive retail has existed.