Most growth is exponential until they hit a limit. Startups are a kind of lifehack. It's probably easier to serve a million people with 7 engineers than it is

Most growth is exponential until they hit a limit. Startups are a kind of lifehack. It's probably easier to serve a million people with 7 engineers than it is to serve 3000 people with one engineer-PM-sales guy. Eventually the guy with the giant company grabs the customers of that little guy or acquires them. So I think it's very tempting to go large. The trick is finding something with low limits. I call it deep sea ideas. Just go deep enough, outside of shark territory. A shark in the deep sea would implode. Things like specialist CRMs and funnels are classic. But I did diet apps and essential oil apps; VCs won't go near those but the market throws money at it.