> There is no such thing as an "unbiased" ranking, just like there's no such thing as "unbiased" journalism. Correct. But you can use techniques, to reduce bia

> There is no such thing as an "unbiased" ranking, just like there's no such thing as "unbiased" journalism. Correct. But you can use techniques, to reduce bias. And not use others, notably tracking, so eliminating what can be bias or perhaps better put influence. Besides that the bias of publishers and platforms matters less the more diversity we have. We have many news publishers for example, but in search the dominance of Google means we have little diversity.