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They seem to be ramping up advertising budgets quite aggressively, so they probably shouldn't be well known for not spending on ads. Musk boasted that Tesla sp
by Hamuko 3y ago
They seem to be ramping up advertising budgets quite aggressively, so they probably shouldn't be well known for not spending on ads.
Musk boasted that Tesla spent $0 on advertising in a tweet from 2022, but Vivvix estimated that they actually spent around $200k in ads in 2022 and $6.4 million in 2023. I'd guess that they're not done increasing those budgets since they're still quite low when compared to others in the space.
https://www.wsj.com/articles/tesla-dives-into-advertising-after-years-of-resistance-87810a4b https://www.wsj.com/articles/tesla-dives-into-advertising-af...