The genius of social media as an information control mechanism is that it gives people the illusion that they can speak and influence others. In reality, they a

The genius of social media as an information control mechanism is that it gives people the illusion that they can speak and influence others. In reality, they are just yelling into a void. Unless you are a major internet personality, few people will see your posts. The scale of your reach will be too small to matter, or only filtered back to those who already agree with you, producing little social change from the dialogue.