On the other hand, sometimes internal names just turn out to be better than anything marketing can come up with, so using what was an internal nickname (as long

On the other hand, sometimes internal names just turn out to be better than anything marketing can come up with, so using what was an internal nickname (as long as it’s good) can sometimes be the best way to name a product! That’s perhaps more of a reflection of the competence (or lack thereof) of the marketing departments concerned, but it’s happened for a couple of products I’ve worked for now!