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I'd long ago noted that ecommerce sales growth strongly lagged predictions, and that seems to continue to be the case. Segment detail on retail spending / sale
by dredmorbius 3y ago
I'd long ago noted that ecommerce sales growth strongly lagged predictions, and that seems to continue to be the case.
Segment detail on retail spending / sales is hard to come by, but it seems that overall spend is dominated by food & beverage (though that's less than half the total). Online sales are dominated by electronics and apparel. The latter somewhat surprises me as clothing is very much a feel-and-fit concern, difficult or impossible to assess online.
<https://www.retaildogma.com/number-of-retail-stores-in-the-us/ https://www.retaildogma.com/number-of-retail-stores-in-the-u...>
<https://www.mobiloud.com/blog/top-ecommerce-categories-in-the-us https://www.mobiloud.com/blog/top-ecommerce-categories-in-th...>
Key data for 2024 ecommerce categories:
1. Computer and consumer electronics: $219.33 billion (21.2% of total sales in the US market)
2. Apparel and accessories: $203.75 billion (19.7%)
3. Furniture and home furnishings: $129.45 billion (12.5%)
4. Health and personal care and beauty: $111.03 billion (10.7%)
5. Auto and parts : $86.26 billion (8.3%)
6. Food and beverage: $78.28 billion (7.6%)
7. Toys and hobby: $74.03 billion (7.2%)
8. Books/music/video: $54.02 billion (5.2%)
9. Office equipment and supplies: $19.35 billion (1.9%)