4 ms·
> Corporations do weird stuff. Here's a study [1] detailing "how a brand’s ad adjacency to offensive content influences consumers’ perceptions, emotions, and b
by Freedom2 2y ago
> Corporations do weird stuff.
Here's a study [1] detailing "how a brand’s ad adjacency to offensive content influences consumers’ perceptions, emotions, and behavioral intentions toward the brand." It might be worthwhile reading more about the topic at hand rather than dismissing it as "weird stuff", no?
1: https://www.tandfonline.com/doi/abs/10.1080/10641734.2021.1905572 https://www.tandfonline.com/doi/abs/10.1080/10641734.2021.19...