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I worked on a scheduler for a radio platform ages ago. Home Depot demanded that their ads shouldn't air during controversial programs (they had a very long lis

I worked on a scheduler for a radio platform ages ago. Home Depot demanded that their ads shouldn't air during controversial programs (they had a very long list of what constituted "controversial"). Fair enough. One time their ad aired in the same commercial break with a 5 second promo for a program that was on their controversial list. They completely lost their shit. The company pulled their ads until we added rules to the system preventing this type of thing, which took a little while. I don't think anyone in the world cared, but they were super adamant. Corporations do weird stuff.

Freedom2 3y ago
> Corporations do weird stuff. Here's a study [1] detailing "how a brand’s ad adjacency to offensive content influences consumers’ perceptions, emotions, and behavioral intentions toward the brand." It might be worthwhile reading more about the topic at hand rather than dismissing it as "weird stuff", no? 1: https://www.tandfonline.com/doi/abs/10.1080/10641734.2021.1905572 https://www.tandfonline.com/doi/abs/10.1080/10641734.2021.19...