3 ms·

The problem is not that there's objectionable content (which is on every platform) but > "after a sponsored post from the company appeared next to antisemitic

The problem is not that there's objectionable content (which is on every platform) but > "after a sponsored post from the company appeared next to antisemitic and pro-Nazi posts." in other words, proximity was the issue.

DigitalHackOp 3y ago
[flagged]
kstrauser 3y ago
That's fair. You're right: There isn't a platform in the world with zero bad content. However, were I buying ads, darned if I want them right next to a bunch of happy swastikas. Every company will have their own threshold for tolerating that, somewhere between "not once, never" and "is there anything on here other than neo-Nazis? Oh well, here's my money." Apparently Hyundai's threshold is a bit south of Twitter's current occurrence rate.
- FredPret 3y ago
  I don't think it's about rate so much as merely proximity; after all, if a neo-nazi posts in the middle of the woods and there's no-one there to see it, did he really post? As long as the ad is not next to the bad content, everybody's kind of happy.
  - jauntywundrkind 3y ago
    There's a spectrum of whats tolerable. What you're talking to sounds like the absolute positive rock bottom minimum bar. If you can't do this, you are truly sunk & no one can possible deal with you ever. But I also think there's a lot more in play. This isn't a binary 0 or 1 situation. There's a whole big gradient of how comfortable folks are, how palatable content is for users. A swastika two posts away from your ad is also probably, to most companies, not particularly palatable.
    - FredPret 3y ago
      Yeah that's true; it's a really interesting technical challenge. The sheer volume of shit people throw at the internet is breathtaking. Youtube / X / Meta has to auto-detect bad posts and de-revenue or delete them in time to prevent this problem. I do think you can't really fault a platform for what the public puts on there (have you met the public!?) but it can be faulted for what it tolerates & promotes. But because it's hard to clean up all the crap in real time, platforms should be given a bit of wiggle room.
      - deleted 3y ago
        [deleted]
  - kstrauser 3y ago
    There's related though. If there's one Nazi per billion posts, one unlucky advertiser might be the neighbor. If it's one in three, that's a whole lot of unlucky advertisers. Twitter isn't 1 in 3, clearly. But whatever number it actually is, Hyundai ended up nearer than they'd like more often than they'd like.

DigitalHackOp 3y ago

[flagged]

kstrauser 3y ago

That's fair. You're right: There isn't a platform in the world with zero bad content. However, were I buying ads, darned if I want them right next to a bunch of happy swastikas. Every company will have their own threshold for tolerating that, somewhere between "not once, never" and "is there anything on here other than neo-Nazis? Oh well, here's my money." Apparently Hyundai's threshold is a bit south of Twitter's current occurrence rate.

FredPret 3y ago
I don't think it's about rate so much as merely proximity; after all, if a neo-nazi posts in the middle of the woods and there's no-one there to see it, did he really post? As long as the ad is not next to the bad content, everybody's kind of happy.
- jauntywundrkind 3y ago
  There's a spectrum of whats tolerable. What you're talking to sounds like the absolute positive rock bottom minimum bar. If you can't do this, you are truly sunk & no one can possible deal with you ever. But I also think there's a lot more in play. This isn't a binary 0 or 1 situation. There's a whole big gradient of how comfortable folks are, how palatable content is for users. A swastika two posts away from your ad is also probably, to most companies, not particularly palatable.
  - FredPret 3y ago
    Yeah that's true; it's a really interesting technical challenge. The sheer volume of shit people throw at the internet is breathtaking. Youtube / X / Meta has to auto-detect bad posts and de-revenue or delete them in time to prevent this problem. I do think you can't really fault a platform for what the public puts on there (have you met the public!?) but it can be faulted for what it tolerates & promotes. But because it's hard to clean up all the crap in real time, platforms should be given a bit of wiggle room.
    - deleted 3y ago
      [deleted]
- kstrauser 3y ago
  There's related though. If there's one Nazi per billion posts, one unlucky advertiser might be the neighbor. If it's one in three, that's a whole lot of unlucky advertisers. Twitter isn't 1 in 3, clearly. But whatever number it actually is, Hyundai ended up nearer than they'd like more often than they'd like.