The standard headline text rule of capitalizing each word had me read this as Intel (the company) and I was really confused :D Now that out of the way: is this

The standard headline text rule of capitalizing each word had me read this as Intel (the company) and I was really confused :D Now that out of the way: is this really novel or weird? I don't work in sales/marketing/market research but isn't step 1 of such literally "how much do our competitors charge for competing products?"? I don't see how this would be "secret" if presumably every company just assumes that this is happening? It would seem stranger if they weren't? (The only obvious "secret" would be you don't know exactly which customers/users are just doing price research)