Eh. I feel like an OS upgrade offers enough scope for messaging that a name change may not add much, but I could see arguments either way. I also feel like "Ap

Eh. I feel like an OS upgrade offers enough scope for messaging that a name change may not add much, but I could see arguments either way. I also feel like "Apple makes a serious AI move", in 2024, is a big enough news story that messaging may not be that big a problem to begin with. No matter how it plays out, it is going to attract an enormous amount of attention, enough so that folks who aren't really tuned in to tech would still have a pretty good chance of hearing about it and trying it out. And on the third hand, if I were making product decisions here, I might not mind a relatively slow uptake. As I see it, Apple doesn't tend to early adopt because Apple differentiates partly on polish (this is why the Android fan critiques of Apple's slow adoption are so nonsense) - and it's hard to get polish right at the bleeding edge. AI Siri in 2024 feels a little daring. If it goes badly sideways, having fewer customers impacted would be better than more. (Siri isn't really hurting Apple in any way I can see, because nobody has a product in the space that doesn't suck. I could see them getting nervous about that changing, maybe. But I could also see them deciding it's still better to get it right than be first to market, which is why I'll believe the rumor only when it stops being one any more.)