Meta (iirc Zuck in some interview) has stated before that monetizing the models directly isn't part of their plan, they intend to profit from platforms that are

Meta (iirc Zuck in some interview) has stated before that monetizing the models directly isn't part of their plan, they intend to profit from platforms that are built around them, e.g. targeting ads better by having a model look at people's messenger history. It's in their interest to have the community do free work to improve their architecture. Mistral is monetizing them directly, they sell API access.