Part of the fun of publishing is having readers. But even if you're OK nominating specific readers rather than letting anonymous ones find you, you wouldn't bel

Part of the fun of publishing is having readers. But even if you're OK nominating specific readers rather than letting anonymous ones find you, you wouldn't believe how skills like clicking a link have atrophied. You can send someone a URL, and they won't actually click on it because it arrived on their phone, they wanted to look at it on a laptop (because it's your kid's grandma who can't see well anymore), and they can't remember how to scroll back in SMS history, let alone send themselves a link. So what do they do instead? They type <granddaughter's name> into their browser, and then call me asking if they should buy McAfee because the computer says they have a virus. I agree that search engines are not the only way to reach content on the web (web != social networks). But for most people today, they are.