I'm not sure how much I can safely say, given I was employed by AWS, and provided some element of support to the snowball team from time to time, but Snowmobile

I'm not sure how much I can safely say, given I was employed by AWS, and provided some element of support to the snowball team from time to time, but Snowmobile was originally targeted towards one or two particular customers that had particular needs. Getting their data shifted was more than going to turn a profit on the whole exercise. Any other customers using the service was a bonus. The amount of the data being shifted was one of the particular needs, but it was more the _other_ aspects of it being a huge truck that entered in to the equation.