I worked for a recruiting firm in the past (first job out of college) that changed its name every 5-8 years. After I'd been there 2ish years I finally got an an

I worked for a recruiting firm in the past (first job out of college) that changed its name every 5-8 years. After I'd been there 2ish years I finally got an answer WHY they did that. Basically, they would build up a bad reputation and the easiest way to get rid of it was to just change names. Most companies that disliked them wouldnt associated the old name with the new name. Shockingly it worked. Some companies that would have never worked with "oldCompanyName" were happy clients of "newCompanyName".