3 ms·> It's marketing woo Nah, it's a term used in academia.by Luc 2y ago> It's marketing woo Nah, it's a term used in academia.arghwhat 2y agoFeels like a term used in academia unrelated to the actual field itself...feldrim 2y agoIIRC it started with government institutions and think tanks, and quickly adopted by academia.monocasa 2y agoYeah, you pick up .gov buzzwords pretty quickly if you want your grants approved.