I'm a founder working on organic channels to showcase https://microlaunch.net https://microlaunch.net which is a B2B2C platform. It really comes down to your go

I'm a founder working on organic channels to showcase https://microlaunch.net https://microlaunch.net which is a B2B2C platform. It really comes down to your goals. I would generally advise having a diversified approach with cross-channel marketing on social, SEO, Ads and affiliates. You'll have to adapt it depending on your use case. Don't forget that traffic acquisition is important, but retention (DAU/MAU) is at least as important.