To me it's more of a response to how sugar has been added and is available too easily in people's diets in the current year, it's simpler for the cognitive load

To me it's more of a response to how sugar has been added and is available too easily in people's diets in the current year, it's simpler for the cognitive load to cut it out entirely than to moderate it. I can see it the same way on how drug abusers will quit it entirely and rather than trying to have a moderate take on using since it's too much work to be moderate. Although, sugar is not the same as a drug, the response of cutting the substance out entirely has some parallels to drug recovery. So the movement makes conceptual sense to me at least, and it's not like cutting it out is actively unhealthy. So I don't think it's a big deal to be a "zero sugar" person