The Innovator's Dilemma - the cheaper 'good enough' product kills off the expensive highly-profitable product. Read the book. "If you want to live with the cla

The Innovator's Dilemma - the cheaper 'good enough' product kills off the expensive highly-profitable product. Read the book. "If you want to live with the classes, you sell to the masses. When you sell to the classes, you'll live with the masses." - Old business proverb. Sell big volumes of cheap products, and you'll make a lot more money than selling a few high-priced items. The Chinese will own the big EV market. Just like the Americans owned the big ICE market back in the 1930s.