Hearing the phrase "unregulated data brokers" conjures images of PCI compliance and the conclusion that it will become so expensive to store data that Google et

Hearing the phrase "unregulated data brokers" conjures images of PCI compliance and the conclusion that it will become so expensive to store data that Google et al will be forever cemented as the only firms capable of operating. What should be focused on more is the word "brokers" and the regulation of selling other people's data to third parties. I suspect that saying "no one should be able to sell people's data behind their back" would catch a lot more traction than "we should regulate this fuzzy idea of companies we don't think you should like." It would also solve the actual problem at hand. Either way, the government accessing the data should absolutely require a warrant.