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There needs to be more fidelity than "vote with wallet". Let's say I decided to not purchase your product. Why? The question remains unanswered. Perhaps I didn
by kristopolous 3y ago
There needs to be more fidelity than "vote with wallet". Let's say I decided to not purchase your product. Why?
The question remains unanswered. Perhaps I didn't see it for sale or Bob in accounting just got one and I didn't want to look like I was copying Bob.
Even at scale this doesn't work. Let's say Lenovo switches to making all of their laptops hot pink with bedazzled rhinestone butterflies and sales plummet. You could argue it was the wrong pink or that the butterflies didn't shimmer enough ... any hypothesis you wish.
The market provides an extremely low information poor signal that really doesn't suggest any course of action.
If we really want something better, there needs to be more fruitful and meaningful communication lines. I've come up with various ideas over the years but haven't really implemented them.
- qeternity 3y agoYou misunderstand the signal. The signal is “you’re doing something wrong”. Companies have tremendous incentive to figure out what that is. They do huge amounts of market research and customer feedback.