It's quite obvious Heineken is not a company that makes phones nor does it plan to become one. The goal of this was accomplished the moment it was posted here

It's quite obvious Heineken is not a company that makes phones nor does it plan to become one. The goal of this was accomplished the moment it was posted here and we are talking about it, as many other millions around the world are. Great execution on the marketing front, they only had to put together a landing page and some prototype renders, they are even gathering a bunch of emails for free!