4 ms·

Roku TVs may inject tailored ads into anything and everything when you pause

33 points by mfiguiere 3y ago

gmerc 3y ago
End stage enshittification
tedunangst 3y ago
Can I see a video of this happening?
- edgarvaldes 3y ago
  If you read the article: >A Roku-assigned patent application, filed in the US as 20230388589A1 and titled "HDMI customized ad insertion," outlines a fairly convoluted system that ultimately shows adverts on your telly or some other display whenever some kind of pause in playback is detected.
stuaxo 3y ago
Ads when you mute is just absolutely insane (as is the rest).
toss1 3y ago
I hope this is being done to capture the idea and squash it so no one else does it. Absolutely ruinous, and I'd dump my device/tv immediately with that nonsense. When I hit pause, I not only want to pause the action, I want silence, and much of the time, I am trying to look at the paused image more closely — it is even annoying when the software pops-up the timeline and a bunch of other viewing options that I don't want — wiping it out for a bunch of ads is hard unacceptable. How do the idiot execs not know this?
- thfuran 3y ago
  What makes you think they don't know why you pause things? They're looking to get paid for not giving it to you.
  - toss1 3y ago
    Ya, typing too quickly; either they don't know it, or they know it and don't care, and think that the loss of people like me never buying their entire system (& my primary device for that purpose is currently a Roku, but I SAF wouldn't 'upgrade' to that) so they get no money of any kind will be outweighed by the people who have surrendered and won't be watching the ads anyway, and they're happy to get paid to show ads to empty rooms by idiot marketing execs who don't know any better
- cyanydeez 3y ago
  Ysll noy paying.attentiom' What.matters is.who will pyt upt with it and if.thatll be worth more. If.your 1$ boner.pills can be sold for $1000 and you sell enought on net, it doesnt maggdr if you lose 1000s of customets.
deleted 3y ago
[deleted]
lemoncookiechip 3y ago
Louis Rossmann covered it a few weeks ago: https://www.youtube.com/watch?v=narqU0RruJY https://www.youtube.com/watch?v=narqU0RruJY
ChrisArchitect 3y ago
[dupe] Lots of discussion on the patent: https://news.ycombinator.com/item?id=39936016 https://news.ycombinator.com/item?id=39936016

33 points by mfiguiere 3y ago

gmerc 3y ago

End stage enshittification

tedunangst 3y ago

Can I see a video of this happening?

edgarvaldes 3y ago
If you read the article: >A Roku-assigned patent application, filed in the US as 20230388589A1 and titled "HDMI customized ad insertion," outlines a fairly convoluted system that ultimately shows adverts on your telly or some other display whenever some kind of pause in playback is detected.

stuaxo 3y ago

Ads when you mute is just absolutely insane (as is the rest).

toss1 3y ago

I hope this is being done to capture the idea and squash it so no one else does it. Absolutely ruinous, and I'd dump my device/tv immediately with that nonsense. When I hit pause, I not only want to pause the action, I want silence, and much of the time, I am trying to look at the paused image more closely — it is even annoying when the software pops-up the timeline and a bunch of other viewing options that I don't want — wiping it out for a bunch of ads is hard unacceptable. How do the idiot execs not know this?

thfuran 3y ago
What makes you think they don't know why you pause things? They're looking to get paid for not giving it to you.
- toss1 3y ago
  Ya, typing too quickly; either they don't know it, or they know it and don't care, and think that the loss of people like me never buying their entire system (& my primary device for that purpose is currently a Roku, but I SAF wouldn't 'upgrade' to that) so they get no money of any kind will be outweighed by the people who have surrendered and won't be watching the ads anyway, and they're happy to get paid to show ads to empty rooms by idiot marketing execs who don't know any better
cyanydeez 3y ago
Ysll noy paying.attentiom' What.matters is.who will pyt upt with it and if.thatll be worth more. If.your 1$ boner.pills can be sold for $1000 and you sell enought on net, it doesnt maggdr if you lose 1000s of customets.

deleted 3y ago

[deleted]

lemoncookiechip 3y ago

Louis Rossmann covered it a few weeks ago: https://www.youtube.com/watch?v=narqU0RruJY https://www.youtube.com/watch?v=narqU0RruJY

ChrisArchitect 3y ago

[dupe] Lots of discussion on the patent: https://news.ycombinator.com/item?id=39936016 https://news.ycombinator.com/item?id=39936016