Even those that very much don't want to be "sheep" are stuck with the same cognitive biases and vulnerabilities we all share. We're all easily manipulated and a

Even those that very much don't want to be "sheep" are stuck with the same cognitive biases and vulnerabilities we all share. We're all easily manipulated and advertisers have spent hundreds of years and insane amounts of money on research designed to help them exploit that fact. Nobody is immune from the influence of advertising, especially not the people foolish enough to believe that they are.