People always conceptualize business deals as win-lose: one side got the better of the other and someone was ripped off. In reality, good business is all about

People always conceptualize business deals as win-lose: one side got the better of the other and someone was ripped off. In reality, good business is all about win-win or win-win-win. The blueberry producer won. The person who did the ad won. And the consumer won, because blueberries are healthier for you than like 90% of other food choices. There's no practical difference between being 'manipulated' and showing you a reasonable argument for adopting a healthier diet.