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It depends on the product. If it's a site that you're directly making payments on, customers usually want to see something something that looks modern and recen
by spcebar 2y ago
It depends on the product. If it's a site that you're directly making payments on, customers usually want to see something something that looks modern and recently updated. I don't have the wording for the survey question, but the result boiled down to old looking sites/creaky clunky sites are seen as less trustworthy to ecommerce buyers, at least the ones one of my former clients surveyed.
- ghaff 2y agoCraigslist is famously old school. But if I go to an online retailer of any scale and the site looks like something out of the late 90s, I'm going to be suspicious that nothing (including security practices) has been updated in the last 20 years. Other things like non-monetized blogs can stand being retro.
- quartesixte 2y agoYeah, the average user gets very used to "modern UI design" and then immediately starts noticing older designs. This flags the site as being "less safe" and when money is involved, "less safe" is a pretty big red flag. I'm sure PMs and Data Analytics teams have actual data to back me up on this, and if the data shows to the contrary please correct me. I'm working with a small subset of friends and family who are, for the most part, your "average" user, so it's all anecdata for me. On the flip side, stop fucking with messaging app UI.