I don't need a peer reviewed paper to observe a drop in traffic reported by Comscore. That can be taken at face value in the absence of any opposing data in thi

I don't need a peer reviewed paper to observe a drop in traffic reported by Comscore. That can be taken at face value in the absence of any opposing data in this industry. Editors at The Atlantic are well aware of the state of the marketplace and are very analytical. I used to work there. Beyond that, the conclusion just makes sense when considering the demographics. Why would a population of people who are less trusting of the media consume more media than another population that is more trusting? You can make your own judgment calls of course, but nothing presented here is a convincing rebuttal to people in the know.