The media is demand-driven. What gets attention will generate more coverage, what gets ignored will wither. If there is no coverage of something it generally m

The media is demand-driven. What gets attention will generate more coverage, what gets ignored will wither. If there is no coverage of something it generally means people don’t care. That can be a vicious circle, of course. But as soon as people start paying attention to the small outlets that do cover these things, the bigger ones will adapt their coverage.