> By selling an objectively superior product that wins peoples' wallets. Yeah, I have several bridges in Brooklyn to sell you if you think people or markets ar

> By selling an objectively superior product that wins peoples' wallets. Yeah, I have several bridges in Brooklyn to sell you if you think people or markets are rational. If they would be, at least 20% (if not 40%) of this planet would be riding bikes to most places they go to. They don't, and they frequently campaign against improvements to bike infrastructure. We're all going to burn at this rate.