In the beginning "likes" had value because there was no incentive to lie. Now they are so gamed they've become meaningless. Couple that with the sheer number o

In the beginning "likes" had value because there was no incentive to lie. Now they are so gamed they've become meaningless. Couple that with the sheer number of "friends" who are little more than strangers and it's no wonder social reputation counts for very little. You get better recommendations from experts in forums - in the form of text, not scores.