Not everyone is part of the same herd. The author could have done a good job at spending two words expanding this acronym and who's behind it. It is referred pr

Not everyone is part of the same herd. The author could have done a good job at spending two words expanding this acronym and who's behind it. It is referred prominently in the title, and then assumes you know who Brownlee is, as he is mentioned with his last name. A person that never heard of him would not be able to equate MKBHD with the name Brownlee. Not everyone lives on social media like you or I.