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Looks like the dev team mosly speaks Russian? (Russian is native for me, but I've lived most of my life stateside.) In Russian, "tvix" is pronounced, roughly,

Looks like the dev team mosly speaks Russian? (Russian is native for me, but I've lived most of my life stateside.) In Russian, "tvix" is pronounced, roughly, "tweaks" (but with a German - hard "v" - W sound), which to a Russian probably sounds super clever, given what Tvix is (Nix, tweaked). In English though, how is it pronounced? I'd like to propose "t-f-icks", because it at least sounds like a candy we think the Lebowski nihilists might well have been ordering at a diner.

jrockway 2y ago
I pronounce it "tiv icks". Remember DIVX?
- rekoros 2y ago
  That works!
hamandcheese 2y ago
I think the more likely etymology is because it's from The Virus Lounge. Tvix = The Virus Lounge Nix.
- aeonik 2y ago
  My first thought was Tuvix from Star Trek Voyager. Expect more like: T-Vix https://memory-alpha.fandom.com/wiki/Tuvix https://memory-alpha.fandom.com/wiki/Tuvix
- tazjin 2y ago
  That is the actual etymology, but we're happy to retcon it to something more clever))
tribby 2y ago
I would pronounce it tee-vix, because of the stock ticker symbol TVIX[0] which was a leveraged volatility ETN and very popular in its day. a little too popular - credit suisse delisted it a couple months after the initial market crash brought on by the pandemic caused it to skyrocket naming is hard :) 0. https://www.thestreet.com/etffocus/market-intelligence/rip-tvix-saying-goodbye-to-a-volatility-legend https://www.thestreet.com/etffocus/market-intelligence/rip-t...
- ramses0 2y ago
  "betwixt" => twix => tvix (kindof like tuh-veeex run together) ...as the candy bar etymology in their logo implies.
tazjin 2y ago
Привет) Almost everyone on the team speaks a language where this pronunciation is obvious (most prominently Russian and German, but it also works in e.g. Swedish). I've noticed when talking to English native speakers that Brits seem to get it right away and say something close to "твикс", whereas Americans almost always say "tee-vix" ("тивикс") and need serious convincing work to switch over to how we say it.

jrockway 2y ago

I pronounce it "tiv icks". Remember DIVX?

rekoros 2y ago
That works!

hamandcheese 2y ago

I think the more likely etymology is because it's from The Virus Lounge. Tvix = The Virus Lounge Nix.

aeonik 2y ago
My first thought was Tuvix from Star Trek Voyager. Expect more like: T-Vix https://memory-alpha.fandom.com/wiki/Tuvix https://memory-alpha.fandom.com/wiki/Tuvix
tazjin 2y ago
That is the actual etymology, but we're happy to retcon it to something more clever))

tribby 2y ago

I would pronounce it tee-vix, because of the stock ticker symbol TVIX[0] which was a leveraged volatility ETN and very popular in its day. a little too popular - credit suisse delisted it a couple months after the initial market crash brought on by the pandemic caused it to skyrocket naming is hard :) 0. https://www.thestreet.com/etffocus/market-intelligence/rip-tvix-saying-goodbye-to-a-volatility-legend https://www.thestreet.com/etffocus/market-intelligence/rip-t...

ramses0 2y ago
"betwixt" => twix => tvix (kindof like tuh-veeex run together) ...as the candy bar etymology in their logo implies.

tazjin 2y ago

Привет) Almost everyone on the team speaks a language where this pronunciation is obvious (most prominently Russian and German, but it also works in e.g. Swedish). I've noticed when talking to English native speakers that Brits seem to get it right away and say something close to "твикс", whereas Americans almost always say "tee-vix" ("тивикс") and need serious convincing work to switch over to how we say it.