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Well I appreciate them having a market (at least at a university with on-the-go students), automation backfired on Starbucks a few years back. They ended up ge
by rubidium 14y ago
Well I appreciate them having a market (at least at a university with on-the-go students), automation backfired on Starbucks a few years back.
They ended up getting rid of many of their more automated machines because the "theater" was lost [1].
[1] http://coolmarketingstuff.com/where-starbucks-marketing-went-wrong/ http://coolmarketingstuff.com/where-starbucks-marketing-went...
- femto 14y agoThat might explain why they are using an unmodified coffee machine, with a robot in front of it: it preserves the theatre. From an efficiency viewpoint, it's got to be better to have a single machine that just makes coffee, rather a machine to make coffee and a machine to drive the coffee machine. I do think there is a market for Heath Robinson / Rube Goldberg style vending machines that produce a product, but also produce a show to go with it.