5 ms·

The only relevant monopoly for a Taylor Swift concert is Taylor Swift. Fans would use any platform to buy to tickets for any venue in any city.

viraptor 3y ago
True in theory, but because of exclusivity deals with venues, they can't use "any venue". Basically at the level of Taylor Swift, she would have to create her own arenas for this to work. She could well do it one day though...
- calgoo 3y ago
  She is big enough to build her mega-church like venues, or just rent a mega church. The has way to many of those anyway, so some actual use might come from them. The important thing would be for Taylor and a few others to give the middle finger to live nation / ticketmaster, but like mentioned earlier, its not in her or her labels interest.
  - sahila 3y ago
    Even if it is in her interest to not deal with Ticketmaster, her business is performing life music. She as her team aren't trying to create work for themselves to screw TM, they want to do what they do. Imagine trying to set up logistics at a venue/church which has never held a large concert before.
    - m348e912 3y ago
      Have you ever been to a mega church? They basically are a large concert. Not the 80,000 people kind, but of the size that would rival a decent percentage of touring acts. Lakewood church in Houston has 45,000 attendees a week. I think the church idea is a brilliant TM workaround, until they lock that up too.
      - edm0nd 3y ago
        TicketMaster announces ChurchMaster in the year 2027.
      - vel0city 3y ago
        Lakewood Church isn't a normal church building. It literally was multi-purpose sports arena (Compaq Center, hosted the Rockets, Areos, and arena football, hosted concerts for ZZ Top, Shakira, Kid Rock, Nelly, AC/DC, Metallica, Prince, Michael Jackson, and many other notable artists) until 2003. So its got more in common in its bones to a sports arena than a typical church. Also, yes, a giant ultra megachurch like Lakewood might get 45,000 attendees a week. That's usually split between a few services each of which is like 90 minutes long. So like maybe 18k people peak. The average Taylor Swift concert has 72,000 people in the stadium for several hours. Also, while yes a large church probably has a cafe or something similar, its usually not equipped to provide food for 70,000 people. Nor bathrooms for said 70,000 people, as most people going to the church are once again only there for like 90 minutes instead of several hours.
      - olliej 3y ago
        Average Taylor swift concerts are 80000+, your example of the biggest available facility is both atypical (it was originally a non-church facility) and it’s still smaller than small concerts. This is before we get to the notoriously censorious and fragile beliefs of the people operating those facilities.
  - olliej 3y ago
    Mega churches do not have anything like the capacity required for folk like Taylor swift, etc Not in capacity of people nor production facilities. The whole reason for this suit is that essentially the same outfits doing ticketing have exclusive licenses with the majority of facilities that can support the big acts.
- xp84 3y ago
  Of all the people to do so, I wouldn't put it past her motivation nor her persistence to accomplish this. If there's anything she seems to hate to the point of outright spite, it's unfairness. Look at how she re-recorded her entire library basically out of spite just in order to systematically devalue what Scooter Braun managed to (pretty shadily) wrest from her control. I thoroughly admire that level of revenge.
- Aunche 3y ago
  I don't see why exclusivity deals with the venues have anything to do with the price customers pay though. That only changes how this revenue gets distributed. The price of a good is generally going to be the intersection between supply and demand. If Taylor Swift really wanted to, I'm sure she can negotiate with Ticketmaster and venues to cap tickets at $100 and take measures to prevent scalping.
paxys 3y ago
Except there are only 3 venues in the metro area that can accommodate such a concert and all of them have exclusive contracts with Live Nation. So what are Taylor Swift and her fans supposed to do?

viraptor 3y ago

True in theory, but because of exclusivity deals with venues, they can't use "any venue". Basically at the level of Taylor Swift, she would have to create her own arenas for this to work. She could well do it one day though...

calgoo 3y ago
She is big enough to build her mega-church like venues, or just rent a mega church. The has way to many of those anyway, so some actual use might come from them. The important thing would be for Taylor and a few others to give the middle finger to live nation / ticketmaster, but like mentioned earlier, its not in her or her labels interest.
- sahila 3y ago
  Even if it is in her interest to not deal with Ticketmaster, her business is performing life music. She as her team aren't trying to create work for themselves to screw TM, they want to do what they do. Imagine trying to set up logistics at a venue/church which has never held a large concert before.
  - m348e912 3y ago
    Have you ever been to a mega church? They basically are a large concert. Not the 80,000 people kind, but of the size that would rival a decent percentage of touring acts. Lakewood church in Houston has 45,000 attendees a week. I think the church idea is a brilliant TM workaround, until they lock that up too.
    - edm0nd 3y ago
      TicketMaster announces ChurchMaster in the year 2027.
    - vel0city 3y ago
      Lakewood Church isn't a normal church building. It literally was multi-purpose sports arena (Compaq Center, hosted the Rockets, Areos, and arena football, hosted concerts for ZZ Top, Shakira, Kid Rock, Nelly, AC/DC, Metallica, Prince, Michael Jackson, and many other notable artists) until 2003. So its got more in common in its bones to a sports arena than a typical church. Also, yes, a giant ultra megachurch like Lakewood might get 45,000 attendees a week. That's usually split between a few services each of which is like 90 minutes long. So like maybe 18k people peak. The average Taylor Swift concert has 72,000 people in the stadium for several hours. Also, while yes a large church probably has a cafe or something similar, its usually not equipped to provide food for 70,000 people. Nor bathrooms for said 70,000 people, as most people going to the church are once again only there for like 90 minutes instead of several hours.
    - olliej 3y ago
      Average Taylor swift concerts are 80000+, your example of the biggest available facility is both atypical (it was originally a non-church facility) and it’s still smaller than small concerts. This is before we get to the notoriously censorious and fragile beliefs of the people operating those facilities.
- olliej 3y ago
  Mega churches do not have anything like the capacity required for folk like Taylor swift, etc Not in capacity of people nor production facilities. The whole reason for this suit is that essentially the same outfits doing ticketing have exclusive licenses with the majority of facilities that can support the big acts.
xp84 3y ago
Of all the people to do so, I wouldn't put it past her motivation nor her persistence to accomplish this. If there's anything she seems to hate to the point of outright spite, it's unfairness. Look at how she re-recorded her entire library basically out of spite just in order to systematically devalue what Scooter Braun managed to (pretty shadily) wrest from her control. I thoroughly admire that level of revenge.
Aunche 3y ago
I don't see why exclusivity deals with the venues have anything to do with the price customers pay though. That only changes how this revenue gets distributed. The price of a good is generally going to be the intersection between supply and demand. If Taylor Swift really wanted to, I'm sure she can negotiate with Ticketmaster and venues to cap tickets at $100 and take measures to prevent scalping.

paxys 3y ago

Except there are only 3 venues in the metro area that can accommodate such a concert and all of them have exclusive contracts with Live Nation. So what are Taylor Swift and her fans supposed to do?