What I find interesting about Facebook pages is the brutal honesty that consumers can sometimes share (as the brand watches frantically and tries to do damage c

What I find interesting about Facebook pages is the brutal honesty that consumers can sometimes share (as the brand watches frantically and tries to do damage control on comments). It's like the opposite of smart advertising: giving every prospective customer an easy place to go see what people really think. For example some new diet beverages set up pages, and after reading enough comments about how horrible the drinks tasted I never needed to buy even one to try myself.