Most people don't want to buy from someone they don't like - I mean this is where cult worship and brand image are important. It is not for no reason Forbes cre

Most people don't want to buy from someone they don't like - I mean this is where cult worship and brand image are important. It is not for no reason Forbes creates a list of most valuable brands every year https://www.forbes.com/powerful-brands/list/ https://www.forbes.com/powerful-brands/list/ Other way to look at it is, would you care if the seller employs child labor, slavery etc?