The key to success on social media is to have a product, service or person that people want to connect with. No amount of marketing or messaging will change tha

The key to success on social media is to have a product, service or person that people want to connect with. No amount of marketing or messaging will change that. I don't foresee B2B businesses doing that well on social media, particularly in such a dull area. I don't think FB is to blame for this. Part of my responsibilities are to manage social media for my company. We don't do ads on Facebook or Twitter, and the likes and followers keep coming in. We have consumer facing products. My strategy certainly amplifies our success on social media, but I couldn't do much without something strong to build around. He would have more success with Google AdWords and a strong Web presence in general. We run Google AdWords, and I'm pleased with the results. We've never strongly considered ads on FB or Twitter.