The tldr is provided in the article itself: > To be clear, pieces of this approach may exist here or there in different frameworks — after all, all great ideas

The tldr is provided in the article itself: > To be clear, pieces of this approach may exist here or there in different frameworks — after all, all great ideas are built on what's come before. If you haven’t spent much time seeking PMF in a B2B company there is useful information here, but to me it looks like a refactoring of what’s come before. The article under-delivers on its promise, which is stated up front as: > Most people describe finding product-market fit as an art, not a science. But when it comes to sales-led B2B startups, we’ve reverse engineered a method to increase the odds of unlocking it. We’ve worked with some of the world’s most iconic enterprise founders and distilled what they did in their first six months into a series of tactical sessions for taking a straighter path to PMF. And later on it even admits it doesn’t actually do what it promised: > For example, a startup might be stuck at developing PMF, but later find that pivoting to a new buyer is the move that unlocks the next level. Or another company may have stumbled onto nascent PMF with resonant positioning, but then can’t ship the correct product that delivers on its promise. > These levers, of course, fall more into the camp of how to go about finding PMF, which is not the focus of this essay. Isn’t “tactical” advice supposed to be the answer to the question “how?”