They talk about selling a dollar for less than it’s worth as not being a PMF indication. However, this does not match with actual VC funding trends, as the vast

They talk about selling a dollar for less than it’s worth as not being a PMF indication. However, this does not match with actual VC funding trends, as the vast majority of private unicorns are loss making. In fact if you can consistently sell a dollar for 90 cents it’s likely you can raise a lot of money on the back of that. It’s funny also that their Ironclad example clearly describes fraud/dishonesty on the part of the founder and this is celebrated as hustle. Seems far too common that this type of behavior is not only tolerated but actually suggested by VCs.