At a smaller scale, for an independent writer publishing on Substack, I’m a fan of the model where most articles are free but some are for paid subscribers only

At a smaller scale, for an independent writer publishing on Substack, I’m a fan of the model where most articles are free but some are for paid subscribers only. If you’re publishing something of widespread interest, maybe that one should be free. Maybe that would work for larger websites too? They do often have gift links, which are another way to do it. Limited-time promotions seem like a reasonable way to get new subscribers, and an election is an excuse to do it. It would get traffic from people who do last-minute research on less-covered races. I’m skeptical about how much effect it would have on the races where most people have already made up their minds. How would that work? Would it increase turnout?