I wonder if look-a-like people can license their images for this or if you can license a deepfake and make it legal? I have a feeling things are going to get m

I wonder if look-a-like people can license their images for this or if you can license a deepfake and make it legal? I have a feeling things are going to get murky here. Hopefully we can all be mature and caring people but I have my doubts.