Interesting, but I get the feeling that they’ve packed so much into the PMF concept that it’s basically the whole business. In my mind it makes more sense to re

Interesting, but I get the feeling that they’ve packed so much into the PMF concept that it’s basically the whole business. In my mind it makes more sense to reserve the term for what’s called Level 1 here: the early stage where you need to make big adjustments and potentially pivot to an entirely different product or market.