> Do something you know. Don't be arrogant and enter a random business you know nothing about. Within reason. I think there is a path to success in partnering

> Do something you know. Don't be arrogant and enter a random business you know nothing about. Within reason. I think there is a path to success in partnering with customers in the market you want to serve. Following Seth Godin's advice- "Don't find customers for your products, find products for your customers." As devs we have the capacity to join ranks with our customers and learn and build to solve their problems.